Five Essential SEO Tips and Tricks
SEO tips and tricks: SEO is a kind of tool that every business (whether small or multi-location business) should adopt to drive tons of traffic on their website to increase the conversion rate and make your company a real brand in the online market. After investing lots of time in learning the basics of SEO (Search Engine Optimization) it’s a time to learn some tips and tricks for SEO, Which will help you to grow more in the online market. Here are some essential tricks going to be discussed, Scroll down and enjoy your learning.
Find the right keyword
One very important tactics that can never be changed, is Keyword Research. It is an important part of SEO for getting success in Link-Building, On-Page SEO, and Content Marketing. It is said that an effective keyword targeting strategy is the backbone of every single SEO Campaign. Keep in mind that keyword determines the relevance and visibility of your website from the specific search term in Google and all search engines. If you do any kind of SEO activity then don’t forget to target the keyword. If you don’t do so then you will be totally wasting your time. Finding the right keyword takes a bit of effort. There are many tools for keyword research such as Keywords.io, Google Keyword Planner, KWFinder, Moz’s Keyword Explorer, Keyword tool, SEMrush and so on. Google Adwords Keyword Planner is considered to be the best for keyword research, as it is free to use. You only need a valid Google account to get started. One advice for all the readers is: be sure to find the balance between competitiveness and demand for the same keyword you are going to pick. Most of the time High Demand keywords become hard to rank. It is better to choose the medium volume keywords that have a low competition.
Be Careful while doing Off-Page Optimization
SEO is divided into two main parts i.e On-Page Optimization and Off-Page Optimization. Both have the equal importance in SEO (Search Engine Optimization). While doing On-Page Optimization keep the density of your targeted keyword less than 3% depending on the words you write in your blog. Don’t forget to mention your targeted keywords in first heading of your page. After this first paragraph of your blog should be started with your targeted keyword. Incorporate your targeted keyword within the article where appropriate. Remember; don’t insert your targeted keyword randomly anywhere. If you are mentioning keywords then there should be a proper meaning of that phrase. Make two sub-heading where you are to mention your targeted keyword. Make sure your page should be all relevant to your targeted keyword. So that it could be helpful for the readers to clear the reason they have come for on your website.
Make sure that your targeted keywords should be should be incorporated in a couple of key elements Namely:-
- Page Title
- Page Meta Description
- H1 & H2
If you go all according to the Google Algorithms then it will help you to improve the CTR ( Click Through Rates) and ultimately Conversions.
If you use WordPress, the easiest way to modify meta description and page title through Yoast SEO. It provides a visual editor for your page’s snippet.
Optimize your Images
Make sure that what all the images you add on your website, all those images should be well-optimized. It is one of another important tip after keyword optimization. All you need to do is modify your images and insert ALT tag in it. At this point, it is easy to assume that you already know how to change an image’s filename. But when it comes to the ALT tag, the whole process depends on the website platform you use. With WordPress, you can modify the “Alternative text” attribute in the image details. You can simply do this to go into the media library or straight from the post editor. To make your work easy compress your images before uploading them to your website. You can use a compression tool like compressor.io.
Make your backlink profile strong
So we have covered the major tips for On-Page Optimization i.e keyword section and images. Now its time to work on Off-Page Optimization. Off-Page Optimization all depends on the creating backlinks. Ensuring the right backlink will always help to boost your website to the top of the organic search. Making Quality backlinks will help you more rather than creating random backlinks. Backlinks are all about placing the link of your site on another site that is relevant to your space. Having the link of our site on the relevant site is considered to be the quality backlink.
What all the things you should be doing in Off-Page Optimization i.e Local Listing on all the portals, Social Bookmarking, Directory Submission, Blog commenting, Guest Posting etc. These are the main things that you need to do while doing Off-Page Optimization.
Track your data
Tracking your backlink profile is a step in the right direction. After all the process now you have to keep an eye on the performance of your website. Then only you will be able to drive traffic to your website. Here are some of the tools that you need to use to track the data:-
Moz Pro:- It is a complete suite of tools for tracking search engine ranking as well as keywords.
SEO Analyser:- It is free to use tool that can help you to provide the quick insights regarding your website.
Google Search Console (Google Webmaster):- This is your one-stop shop to gain all SEO data. Be sure to set it up as early as you get around to google analytics.